204 - RESEARCH METHODOLOGY & STATISTICAL ANALYSIS

1. Answer the following:

a) Objectives of Research

b) Sources of secondary data

c) Census method

d) Stratified random sampling

2. Explain the importance of research in taking marketing decisions.

3. What is economic environment? How is it important for business.

4. Distinguish between a Questionnaire a schedule and explain the

characteristics of a good Questionnaire.

5.Distinguish between primary and secondary data.

ASSIGNMENT – II 5 X 3 =15 Marks

6. Distinguish between random and non-random methods of

selection of a sample

7. Bring out the role of foreign trade in a country’s economic

development.

8. What do you understand by multivariate analysis

9. Explain the various measures used to analyse the statistical

data

10. What is the role of small scale industries in our economy