CourseCode                      :              MS-66

CourseTitle                       :              MarketingResearch

AssignmentCode             :              MS-66/TMA/SEM-II/2018

Coverage                             :              AllBlocks

Note:Attemptallthequestionsandsubmitthisassignmentonorbefore31stOctober,2018to

thecoordinatorofyourstudycentre.

1.(a)      DefineMarketingResearch.Howandwhymarketingresearchassumessignificanceas

animportantlinkbetweentheconsumerandthemarketer.Discuss

(b)      Explainthevarioustypesofresearchdesignsthatamarketercanconsiderinundertaking

marketingresearchactivitiesforthemarketingproblemsfacedbythefirm.

2.(a)      Whatisdatainresearch?Whyandwhendatacollectionbecomesrelevantinaresearch

project?Discusswithasuitableexample.

(b)      Discussthebasicconceptsinsamplingandthestepsinvolvedinsamplingprocess.

3.(a)      WhatisQualitativeresearch?Identityanddiscusstheareaswherequalitativeresearch

canbeusedinmarketing.

(b)      Elaboratetheimportanceofediting,coding,classificationtabulation Old price: 309.52 Rs