ASSIGNMENT

CourseCode                      :              MS-06

CourseTitle                       :              MarketingforManagers

AssignmentCode             :              MS-06/TMA/SEM-II/2018

Coverage                             :              AllBlocks

Note:Attemptallthequestionsandsubmitthisassignmentonorbefore31stOctober,2018to

thecoordinatorofyourstudycentre.

1.       (a)Whatdoyouunderstandbythetermmarketing?Takingtwoexamplesofyourchoice

highlighttheimportanceof“Transaction”inthewholeprocessofmarketing.

(b)     CriticallyevaluatethesignificanceofmarketingfunctionintheIndianeconomypost

economicreformsof1990’s.Prepareanessayhighlightingthelevelofeconomicand

socialdevelopment,(youmayaccesssecondarydatafromvarioussources).

2.(a)         Whataretheconstituentsofmarketingmix?Discusseachoftheminstrategy

formulation.PickupanexampleoneeachfromanFMCGandconsumerdurableof

yourchoiceandexplaintheirroleinstrategyformulation.

(b)        Whyandwhenmarketers,evaluate, Old price: 276.19 Rs